Blue Ocean Strategy For Banks. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Chan Kim and Renée Mauborgne challenge these conventional ideas of strategic success and argue that competition should NOT occupy the centre of strategic thinking.
Chan Kim and Renée Mauborgne challenge these conventional ideas of strategic success and argue that competition should NOT occupy the centre of strategic thinking.
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
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Rather than finding ways to compete with com. Read ocean strategies are dead oceans strategies (at least for innovation). The Blue Ocean Strategy can be extremely rewarding, but can also be the most work intensive.
